If a massive cyclone hit New South Wales tomorrow, would your business be ready? How soon would you be back up and running? How much would you lose?
Insurance is one of those set-and-forget ‘grudge purchases’ that, throughout the course of normal operations may as well not exist. But its usefulness in times of need can't be overstated. In a crisis, a good insurance policy is all that stands between you and the potential loss of your business as you know it.
Think of disaster recovery as the most powerful of insurance plans: in a worse case scenario, a disaster recovery plan is the only thing that stands between your business and... well, disaster.